Chromalox has been engineering industrial heating solutions for over a century, but their customers are facing new pressures: decarbonization, rising costs, tightening regulations. They needed a creative platform that positioned them not just as a supplier, but as the confident, capable partner who could help navigate what's next.

"Chromalox Can" the platform built on a simple truth: when your current systems can't keep up, Chromalox Can. I art directed a bold visual system that transforms industrial products into objects of precision and power, using dramatic crops, deep blacks, and heat-inspired reds to make utilitarian equipment feel premium. The platform extended across campaign ads, social content, a full brand book with guidelines and tone of voice, a brand video, and event activations including "The Hot Seat" expert Q&A and branded Chromalox energy drink cans. Every touchpoint reinforces the same message: whatever the challenge, Chromalox Can.